Carhartt Email & Web
I started at Carhartt just as we revamped our web design, product descriptions and emails. From on-site articles to web banners to headlines about our bestselling pants, I've written it all.
I started at Carhartt just as we revamped our web design, product descriptions and emails. From on-site articles to web banners to headlines about our bestselling pants, I've written it all.
The best way to deal with SEO is to make it fun. That's why all the folks searching for Carhartt's Black Friday deals when it isn't actually Black Friday are at least rewarded with something funny to read.
We made a mother's day video all about powerful moms. It was supported by a landing page on our site.
We collaborated with the beloved notebooks, Field Notes, to create hunting, fishing and camping versions to support our growing Rugged Outdoors category of gear.
Our lookbooks, hosted on Carhartt.com, are a quick way for PR folks to see what's we're excited about for the next season and get a quick overview of what's important about each product.