
Carhartt Dogs
In a world where nothing can get more likes than a dog photo, we realized: if you can't beat 'em, join 'em. Together with our friends at Anomly, the Man's Best Friend Campaign was born. We hired the human and dog teams of Helena and Roux and Frankie and Kyle to start up their own Instagram pages and share content about their four-legged friends and hardworking lifestyles. This spun into a successful dog adoption event at our flagship store in Detroit.















Dog Gear Brochure
Carhartt dogs aren't the type to go to the groomer and get bows in their hair.