Carhartt Print — Taylor Paris McPherson

Taylor Paris McPherson

Technology Signage

Technology Signage

Each season Carhartt puts out the Retail Guidebook–a compendium of signs that every retailer who carries Carhartt can get for free. I wrote this line for Storm Defender®, our waterproof breathable technology.

One Warm Coat

One Warm Coat

Carhartt has partnered with One Warm Coat the past few years during the holiday season. This appeared on in-store signage and the bin where you could donate your lightly used coats.

International Lineman's Rodeo

International Lineman's Rodeo

We make a t-shirt every year for the International Lineman's Rodeo.

CM-15-4706 Carhartt Woodsman Story Insert for Boots (1).jpg

Screen Shot 2018-02-22 at 9.40.38 PM.png

Screen Shot 2018-02-22 at 9.40.53 PM.png

Screen Shot 2018-02-22 at 9.41.03 PM.png

Spring 2016 Catalog

Spring 2016 Catalog

I wrote our Spring 2016 Consumer Catalog. Here are the highlights.

Screen Shot 2018-02-23 at 2.12.58 PM.png

Screen Shot 2018-02-23 at 2.13.11 PM.png

Screen Shot 2018-02-23 at 2.15.38 PM.png

Screen Shot 2018-02-23 at 2.30.17 PM.png

Screen Shot 2018-02-23 at 2.31.33 PM.png

Screen Shot 2018-02-23 at 2.31.45 PM.png

Screen Shot 2018-02-23 at 2.35.21 PM.png

Screen Shot 2018-02-23 at 2.41.51 PM.png

Screen Shot 2018-02-23 at 2.42.54 PM.png

Screen Shot 2018-02-23 at 2.50.01 PM.png

Screen Shot 2018-02-23 at 2.52.26 PM.png

Screen Shot 2018-02-23 at 2.52.39 PM.png

Women's Catalog

Women's Catalog

Our friends at Piggyback helped us put together our first ever women's consumer catalog in 2016–and I was lucky enough to help out with some of the copy.

Screen Shot 2018-02-23 at 3.25.10 PM.png

Screen Shot 2018-02-23 at 3.27.35 PM.png

Screen Shot 2018-02-23 at 3.28.21 PM.png

Screen Shot 2018-02-23 at 3.29.45 PM.png